The first reason why small businesses need a website, even if your business has five employees or less, is because that’s where so many of your potential customers are for so much of the time.
Your customers expect it.
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.
A business website gives you another marketing channel.
Having a business website gives you an automatic online presence. Think of it as an online billboard. Instantly you have another chance to introduce people to your products and services and another way for people to find you.
Helps with business goals
That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.
Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.